Connected Causes: Online Marketing Strategies for Nonprofit Organizations.
Zhongxian WangRuiliang YanPublished in: Int. J. Inf. Syst. Soc. Chang. (2012)
Keyphrases
- marketing strategies
- information technology
- competitive advantage
- online marketing
- direct marketing
- life cycle
- decision making
- customer loyalty
- data mining
- consumer behavior
- machine learning
- online advertising
- knowledge based systems
- knowledge management
- case study
- marketing campaigns
- search engine marketing
- information systems