Understanding a Company's Social Media Strategies and Customer Engagement.
Eric K. W. LauPublished in: KMO (2015)
Keyphrases
- social media
- customer service
- customer data
- user engagement
- social networks
- customer relationship management
- call center
- optimal strategy
- electronic commerce
- user participation
- learning environment
- user generated content
- data mining
- online social networks
- steady state
- customer behavior
- information systems
- game mechanics