Peer Influence in the Diffusion of iPhone 3G over a Large Social Network.
Miguel Godinho de MatosPedro A. FerreiraDavid KrackhardtPublished in: MIS Q. (2014)
Keyphrases
- information diffusion
- social networks
- influential nodes
- information propagation
- diffusion model
- social influence
- diffusion models
- diffusion processes
- diffusion process
- viral marketing
- social network analysis
- social interaction
- social media
- influence maximization
- social behavior
- information flow
- network structure
- mobile applications
- mobile devices
- community detection
- link prediction
- online communities
- network dynamics
- complex networks
- anisotropic diffusion
- social relationships
- mobile phone
- factors influencing