The influence of Facebook advertising on cognitive attitudes amid Generation Y.
Rodney Graeme DuffettPublished in: Electron. Commer. Res. (2015)
Keyphrases
- individual differences
- social media
- viral marketing
- social networks
- working memory
- social networking
- information processing
- learning outcomes
- online social networks
- cognitive processes
- online shopping
- decision making
- factors influencing
- social networking websites
- attitudes toward
- cognitive science
- young adults
- assisted learning
- social media platforms
- prior studies
- social networking sites
- cognitive load
- web pages