Everyone's an influencer: quantifying influence on twitter.

Eytan Bakshy Jake M. Hofman Winter A. Mason Duncan J. Watts

Published in: WSDM (2011)

Keyphrases

social media
information diffusion
online social networks
social networks
social networking
twitter users
viral marketing
information propagation
machine learning
factors influencing
information systems
social network analysis
user generated content
social influence
micro blogging
news media