Revenue maximization for telecommunications company with social viral marketing.
Hong-Han ShuaiChih-Ya ShenHsiang-Chun HsuDe-Nian YangChung-Kuang ChouJihg-Hong LinMing-Syan ChenPublished in: IEEE BigData (2015)
Keyphrases
- viral marketing
- social networks
- influence maximization
- information diffusion
- influence propagation
- social relationships
- online social networks
- social media
- social influence
- social interaction
- diffusion models
- marketing campaigns
- market share
- social network analysis
- social networking
- social media sites
- objective function
- online communities
- information systems
- diffusion model
- network structure
- search engine