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What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium.
Matti Mäntymäki
A. K. M. Najmul Islam
Izak Benbasat
Published in:
Inf. Syst. J. (2020)
Keyphrases
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service oriented
information goods
online auctions
statistically significant
web services
multiple views
information services
service composition
service oriented architecture
information society
building blocks
service providers
end users
social media
service discovery
service delivery
social networks