A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises.
Bibin XavierA. VanithaAjimon GeorgePublished in: TDIT (1) (2022)
Keyphrases
- conceptual model
- small and medium enterprises
- data model
- conceptual models
- data warehouse
- query language
- high level
- domain ontology
- information systems
- conceptual database design
- conceptual data model
- electronic commerce
- supply chain
- information technology
- knowledge base
- machine learning
- data mining
- e government
- metadata
- decision making
- training data
- information retrieval
- data mining systems
- architectural model
- database