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EXTR: Click-Through Rate Prediction with Externalities in E-Commerce Sponsored Search.
Chi Chen
Hui Chen
Kangzhi Zhao
Junsheng Zhou
Li He
Hongbo Deng
Jian Xu
Bo Zheng
Yong Zhang
Chunxiao Xing
Published in:
KDD (2022)
Keyphrases
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sponsored search
click through rate
user behavior
click prediction
search engine
search advertising
online advertising
keywords
user experience
click models
search behavior
product search
web search
click logs
user clicks