The Impact of Intra-Transaction Communication on Customer Purchase Behaviour in E-Commerce Context.
Lele KangChuan-Hoo TanJ. Leon ZhaoPublished in: ACIS (2013)
Keyphrases
- electronic commerce
- business transactions
- point of sale
- product information
- online stores
- marketing strategies
- purchase behavior
- contextual information
- customer loyalty
- potential customers
- consumer behavior
- customer relationship management
- context aware
- concurrency control
- database
- communication systems
- global knowledge
- communication networks
- business processes