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What is Priming You in APP? The Study of Cultural Difference in Consumers' Self-construction and Perception by Exploring the Splash Screen Design for Mobile Banking Apps.

Guo-Ruei HuangTseng-Ping Chiu
Published in: HCI (18) (2024)
Keyphrases
  • mobile applications
  • mobile phone
  • design process
  • user experience
  • mobile apps
  • mobile devices
  • empirical studies
  • cross cultural
  • context aware
  • theoretical framework
  • centered design