Trading in Open Marketplace Using Trust and Risk.
Yuk-Hei LamZili ZhangKok-Leong OngPublished in: IAT (2005)
Keyphrases
- electronic marketplaces
- online marketplaces
- open systems
- electronic commerce
- agent mediated
- risk management
- business models
- decision making
- trading systems
- high risk
- risk assessment
- double auction
- market data
- trust model
- perceived risk
- trust evaluation
- risk analysis
- electricity markets
- multi agent
- trust management
- risk factors
- reputation systems
- risk measures
- financial information