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Customer Loyalty to C2C Online Shopping Platforms: An Exploration of the Role of Customer Engagement.
Christy M. K. Cheung
Xiabing Zheng
Matthew K. O. Lee
Published in:
HICSS (2014)
Keyphrases
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online shopping
customer satisfaction
customer loyalty
service quality
consumer behavior
marketing strategies
user satisfaction
online consumer
shopping behavior
information systems
electronic commerce
databases
call center
potential customers
learning environment