Innovation Characteristics, Perceived Risk, Permissibility and Trustworthiness in the Adoption of Mobile Marketing.
Geoffrey H. TanakinjalKenneth R. DeansBrendan J. GrayPublished in: J. Convergence Inf. Technol. (2010)
Keyphrases
- perceived risk
- negative impact
- internet banking
- perceived usefulness
- mobile technologies
- mobile devices
- mobile payment
- data mining
- mobile phone
- mobile applications
- social media
- structural equation modeling
- factors affecting
- theory of planned behavior
- technology adoption
- e government
- knowledge management
- information systems