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In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall.
Fabrizio Palmas
Ramona Reinelt
Gudrun Klinker
Published in:
HCI (28) (2021)
Keyphrases
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influencing factors
game play
brand image
imperfect information
high precision
data integration
computer games
repeated games
pure nash equilibria
two player games
human players
online advertising
game based learning
game playing
educational games
nash equilibrium
precision and recall
game theory