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Understanding Technology Adoption Trade-Offs: A Conjoint Analysis Approach.

Xin (Robert) LuoMerrill WarkentinHan Li
Published in: J. Comput. Inf. Syst. (2013)
Keyphrases
  • technology adoption
  • trade off
  • factors that influence
  • innovation diffusion theory
  • individual level
  • theoretical framework
  • social influence
  • factors influencing
  • learning algorithm
  • perceived usefulness