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Advertising and pricing of online direct selling considering network externalities.
Liang Shen
Runjie Fan
Yuyan Wang
Hua Li
Rongyun Tang
Published in:
Ind. Manag. Data Syst. (2023)
Keyphrases
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information goods
pricing strategies
network externalities
online advertising
internet advertising
dynamic pricing
case study
user behavior
online communities
display advertising