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Advertising and pricing of online direct selling considering network externalities.

Liang ShenRunjie FanYuyan WangHua LiRongyun Tang
Published in: Ind. Manag. Data Syst. (2023)
Keyphrases
  • information goods
  • pricing strategies
  • network externalities
  • online advertising
  • internet advertising
  • dynamic pricing
  • case study
  • user behavior
  • online communities
  • display advertising