New features for query dependent sponsored search click prediction.
Ilya TrofimovPublished in: WWW (Companion Volume) (2013)
Keyphrases
- click prediction
- web search
- sponsored search
- additional features
- query dependent
- feature extraction
- search engine
- feature vectors
- feature set
- active learning
- online advertising
- multimedia retrieval
- click through rate
- search advertising
- product search
- data structure
- search result
- search queries
- web search engines
- co occurrence
- feature space