Clicks and Mortar: Balancing Brick and Mortar Business Strategy and Operations with Auxiliary Electronic Commerce.
David L. BahnPatrick P. FischerPublished in: Inf. Technol. Manag. (2003)
Keyphrases
- electronic commerce
- business strategy
- competitive environment
- information technology
- service quality
- electronic marketplaces
- information systems
- online banking
- search engine
- business models
- customer service
- mobile commerce
- tourism industry
- small and medium sized enterprises
- agent mediated
- business transactions
- supply chain management
- web search
- case study
- data mining
- automated negotiation
- enterprise architecture
- online auctions
- databases