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Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?
Her-Sen Doong
Hui-Chih Wang
Published in:
Electron. Commer. Res. Appl. (2011)
Keyphrases
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males and females
statistically significant
recommender systems
gender differences
college students
distance learning
multi agent systems
information systems
virtual environment
learning experience
attitudes toward