Reference System Architecture for Trade Promotion Management: Leveraging Business Intelligence Technologies and Decision Support Systems.
Andra Bianca BalmusMaria-Eugenia IacobMarten van SinderenMurk van BusschbachPublished in: CEC (2011)
Keyphrases
- business intelligence
- decision support system
- business intelligence systems
- decision support
- business requirements
- management system
- data warehouse
- business users
- key performance indicators
- content management
- decision making
- agent based architecture
- data warehousing
- decision makers
- knowledge management
- predictive analytics
- strategic management
- business information
- business analytics
- risk management
- data mining
- activity monitoring
- data quality
- big data
- support systems
- end users
- enterprise data
- bi solutions
- sql server
- case based reasoning
- microsoft office
- predictive modeling
- management information systems
- data management
- data analysis
- case study
- knowledge discovery
- expert systems
- information systems
- databases
- database management systems
- data sources
- knowledge base
- business intelligence solutions
- medical decision support systems