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Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms.
Fabrice Talla Nobibon
Roel Leus
Frits C. R. Spieksma
Published in:
Eur. J. Oper. Res. (2011)
Keyphrases
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combinatorial optimization
data structure
databases
optimization problems
direct marketing
database
learning environment
database marketing
real world
relational databases
simulated annealing
data mining algorithms