How Do We Build Trust into E-commerce Web Sites?
Ejike OfuonyePatricia BeattyIan ReayScott DickJames MillerPublished in: IEEE Softw. (2008)
Keyphrases
- website
- click stream data
- website design
- online stores
- reputation models
- internet usage
- trust model
- trust relationships
- electronic commerce
- electronic marketplaces
- web server
- trust evaluation
- click stream
- purchase intention
- web pages
- perceived risk
- customer loyalty
- potential customers
- web logs
- business models
- news web sites
- internet search engines
- web usage mining
- web users
- web content
- internet banking
- user acceptance
- open systems
- virtual teams
- privacy concerns
- data mining techniques