Pervasive advertising: An approach for consumers and advertisers.
Frederico BublitzHyggo Oliveira de AlmeidaSaulo O. D. LuizAngelo PerkusichPublished in: ICCE-Berlin (2013)
Keyphrases
- search advertising
- online advertising
- marketing campaigns
- advertising campaigns
- display advertising
- sponsored search advertising
- search engine
- sponsored search auctions
- sponsored search
- behavioral targeting
- context aware
- click through rate
- contextual advertising
- direct marketing
- user behavior
- pay per click
- consumer behavior
- click prediction
- internet search engines
- pervasive computing
- computing environments
- viral marketing
- search engine marketing
- intelligent environments
- web pages
- return on investment
- marketing strategies
- online shopping
- context awareness
- user experience