How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers' Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis.
Alhamzah AlnoorVictor TiberiusAbbas Gatea AtiyahKhai Wah KhawTeh Sin YinXinYing ChewSammar AbbasPublished in: Int. J. Hum. Comput. Interact. (2024)