Business Applicability of Open Source Customer Relationship Management Systems.
Dominic Raimon MarkowskiAlexandra KeesPublished in: HICSS (2016)
Keyphrases
- customer relationship management
- open source
- data mining systems
- enterprise resource planning
- competitive advantage
- business activities
- relationship management
- real world
- data mining
- decision making
- data mining technology
- electronic commerce
- olap tools
- databases
- customer data
- data mining applications
- business processes
- data analysis
- information systems