Social Media Word-of-Mouth in Crisis and Non-Crisis Context: Examining the Halo Effect of Corporate Reputation.
Bowen ZhengHefu LiuRobert M. DavisonPublished in: PACIS (2018)
Keyphrases
- social media
- crisis management
- contextual information
- reputation management
- early warning
- social networks
- financial crisis
- social context
- case study
- context sensitive
- context dependent
- situation awareness
- context aware
- decision makers
- user generated content
- genetic algorithm
- social media sites
- decision making
- trust evaluation