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SHALE: an efficient algorithm for allocation of guaranteed display advertising.
Vijay Bharadwaj
Peiji Chen
Wenjing Ma
Chandrashekhar Nagarajan
John A. Tomlin
Sergei Vassilvitskii
Erik Vee
Jian Yang
Published in:
KDD (2012)
Keyphrases
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preprocessing
search space
learning algorithm
cost function
dynamic programming
computationally efficient
optimization algorithm
detection algorithm
worst case
simulated annealing
computational cost
segmentation algorithm
matching algorithm
search strategy