How Does Social Media Marketing Increase Brand Awareness: A Case Study of the Laboratory of YSU Office Administration.
PurwantoWahyu RusdiyantoIsti KistiananingsihPublished in: ICBDT (2019)
Keyphrases
- social media
- social media streams
- social networks
- social context
- social networking
- brand image
- office environment
- data mining
- case study
- social media platforms
- online consumer
- big data
- decision making
- information systems
- information diffusion
- online marketing
- viral marketing
- public opinion
- user generated content
- test bed
- long term
- website