Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping.
Khaled HassaneinMilena M. HeadPublished in: Int. J. Hum. Comput. Stud. (2007)
Keyphrases
- online shopping
- social presence
- web interface
- positive effects
- purchase intention
- social interaction
- computer mediated
- instant messaging
- computer mediated communication
- collaborative learning
- social learning
- distance learning
- web applications
- online learning
- discussion forums
- learning community
- customer satisfaction
- service quality
- website
- communication tools
- statistical data
- personal information
- search engine
- learning goals
- continuance intention
- content analysis
- high level
- learning process
- social networks
- web services
- mobile terminals
- user interface
- databases
- survey data
- perceived usefulness
- user interaction
- attitudes toward
- online course