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Automatically Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements.

Catherine E. GoodallMichael D. Slater
Published in: Commun. Res. (2010)
Keyphrases
  • individual differences
  • email
  • attitudes toward
  • mechanisms underlying
  • information systems
  • database
  • real time
  • web pages
  • clustering algorithm