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Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market.
Dirk Van den Poel
Jan De Schamphelaere
Geert Wets
Published in:
Expert Syst. Appl. (2004)
Keyphrases
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indirect effects
cross selling
market conditions
event calculus
reasoning about actions
dynamic pricing
customer behavior
situation calculus
databases
supply chain
database systems
customer service
radio frequency identification rfid
network effects
information asymmetry