Explore How Factors that Contribute to Online Review Helpfulness in Automotive Marketing.
Cong CaoHaipeng YangPublished in: ICIS (2022)
Keyphrases
- online reviews
- online learning
- sentiment analysis
- decision making
- product reviews
- factors affecting
- factors that influence
- website
- long term
- factors that affect
- factors influencing
- consumer behavior
- internet marketing
- key factors
- data mining
- opinion mining
- sentiment classification
- social media
- online environment
- e learning
- internet advertising
- shopping behavior