Overlap versus partition: Marketing classification and customer profiling in complex networks of products.
Diego PennacchioliMichele CosciaDino PedreschiPublished in: ICDE Workshops (2014)
Keyphrases
- complex networks
- consumer behavior
- customer relationship management
- potential customers
- machine learning
- community detection
- real world networks
- customer behavior
- social networks
- feature selection
- network structure
- information theoretic concepts
- purchase behavior
- customer requirements
- customer support
- network analysis
- social network analysis
- direct marketing
- protein interaction networks
- clustering coefficient
- scale free
- graph theory
- link prediction
- customer base
- customer loyalty
- social media