Does the Activation Make a difference? The Effects of Video Initiating Formats on Video Advertising Effectiveness.
Xiaoyu MiaoZhenhui Jack JiangPublished in: ICIS (2017)
Keyphrases
- multimedia
- video data
- video streams
- video content
- video sequences
- real time
- video images
- video analysis
- online video
- video processing
- spatial and temporal
- digital video
- key frames
- real time video
- spatial temporal
- video clips
- video retrieval
- event detection
- space time
- database
- visual data
- video database
- temporal information
- multimedia data
- information processing
- event recognition
- website
- metadata
- semantic concept detection