Research of supplier fuzzy evaluation based on customer satisfaction.

Minghai Jiao Xueying Hong Ping Yan Long Ren

Published in: IEEM (2011)

Keyphrases

customer satisfaction
service quality
ahp method
online shopping
fuzzy sets
customer service
membership functions
user satisfaction
evaluation method
fuzzy logic
marketing strategies
information systems
fuzzy rules
customer reviews
internet banking
core competence