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Estimating conversion rate in display advertising from past erformance data.

Kuang-chih LeeBurkay OrtenAli DasdanWentong Li
Published in: KDD (2012)
Keyphrases
  • data sets
  • high quality
  • data points
  • database
  • data analysis
  • data processing
  • information retrieval
  • data structure
  • data sources
  • synthetic data
  • raw data
  • knowledge discovery
  • information sources
  • display advertising