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Knowing your customers: Using a reciprocal relationship to enhance voluntary information disclosure.
J. Christopher Zimmer
Riza Ergun Arsal
Mohammad Al-Marzouq
DeWayne Moore
Varun Grover
Published in:
Decis. Support Syst. (2010)
Keyphrases
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information disclosure
plausible inference
privacy concerns
cost benefit
private information
data mining
privacy preserving
factors affecting