Understanding User Engagement with Entertainment Media: A Case Study of the Twitter Behaviour of Game of Thrones (GoT) Fans.
Alessia AntelnniJohn G. BreslinKaren YoungPublished in: GEM (2018)
Keyphrases
- user engagement
- computer games
- video games
- user experience
- social media
- multimedia
- game play
- game theory
- mobile games
- game playing
- news media
- user satisfaction
- game design
- case study
- social networks
- online social networks
- multimedia data
- nash equilibrium
- user interface
- game theoretic
- digital media
- information diffusion
- online game
- cross media
- multi agent systems
- social media data
- e learning