What Affects the Advertising Sharing Behavior among Mobile SNS Users? The Relationships between Social Capital, Outcome Expectations and Prevention Pride.
Yuhao LiKanliang WangPublished in: PACIS (2014)
Keyphrases
- social capital
- knowledge sharing
- social network services
- social networking sites
- user perceptions
- social network sites
- mobile applications
- multiple users
- smart phones
- information sharing
- mobile phone
- user interface
- social networking services
- information flow
- social media
- social networking
- critical mass
- online social
- social relationships
- user satisfaction
- social networks
- user communities
- human capital
- anomaly detection
- information and communication technologies
- internet advertising