Members' Stickiness Intention of Online Group Buying Marketplace.

Chia-Hui Yen Chun-Ming Chang Ming-Chang Chiang

Published in: ICEC (2014)

Keyphrases

group buying
business models
electronic commerce
test bed
incentive mechanism
online learning
website design
virtual communities
electronic marketplaces
high dimensional
lower bound
case study
website
positive effects
databases
reverse auction
database