Marketing Ecosystem: The Dynamics of Twitter, TV Advertising, and Customer Acquisition.
Hikaru YamamotoNaohiro MatsumuraPublished in: The Social Mobile Web (2011)
Keyphrases
- consumer behavior
- marketing campaigns
- viral marketing
- social media
- customer relationship management
- marketing strategies
- customer behavior
- direct marketing
- online social networks
- social networks
- online marketing
- internet advertising
- mobile advertising
- online advertising
- database marketing
- customer service
- information diffusion
- online shopping
- data mining
- tv programs
- dynamic model
- potential customers
- internet marketing
- purchasing behavior
- purchase behavior
- customer support
- customer data
- customer satisfaction
- electronic commerce
- social networking
- customer base
- customer segmentation
- dynamical systems
- search advertising
- website
- advertising campaigns
- support systems
- search engine
- social networking sites
- fraud detection