User-Generated Content (UGC) Influences on Purchase Intention Using Mobile Food Ordering Apps (MFOAs).
Erwin HalimTiffany Angelene Dharsono SudianaMarylise HebrardPublished in: ICIMTech (2023)
Keyphrases
- user generated content
- mobile applications
- electronic word of mouth
- social media
- social network sites
- mobile apps
- user generated
- mobile devices
- mobile phone
- online shopping
- recommender systems
- user comments
- purchase intention
- mobile learning
- context aware
- information systems
- blog posts
- positive or negative
- online forums
- online stores
- response time