A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research.
Adam ByrneEmma BonfiglioColin RigbyNicky EdelstynPublished in: Brain Informatics (2022)
Keyphrases
- systematic review
- machine learning
- empirical studies
- prediction accuracy
- prediction model
- machine learning methods
- machine learning algorithms
- machine learning and statistical
- prediction algorithm
- explanation based learning
- signal processing
- text mining
- computer vision
- inductive logic programming
- feature selection
- decision trees
- multi attribute
- natural language
- data analysis
- electronic commerce
- information extraction
- knowledge acquisition
- computational intelligence
- data mining
- support vector machine
- event related potentials
- information retrieval
- individual preferences
- event related
- predictive modeling
- correlation analysis
- preference relations
- prediction error
- text classification
- supervised learning
- learning tasks
- computer science
- model selection
- artificial intelligence