Brand Awareness and Price Dispersion in Electronic Markets.
Pei-Yu Sharon ChenLorin M. HittPublished in: ICIS (2001)
Keyphrases
- electronic markets
- electronic commerce
- search costs
- business models
- key factors
- moral hazard
- electronic marketplaces
- electronic business
- online markets
- technological innovations
- brand image
- databases
- equilibrium strategies
- data management
- real world
- life cycle
- digital libraries
- purchase behavior
- multi agent
- web services