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Consumers' Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce.
Ifeoma Adaji
Kiemute Oyibo
Julita Vassileva
Published in:
PERSUASIVE (2018)
Keyphrases
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consumer behavior
electronic commerce
product information
internet usage
artificial intelligence
sufficient conditions
influential factors
data sets
neural network
website
social influence