A study of The Impact of Perceived Psychological Contract and Perceived Fairness as Mediators Between Structural Assurance Constructs and Purchasing Intention in B2C E-commerce.
Wei ShaPublished in: CONF-IRM (2018)
Keyphrases
- perceived risk
- psychological contract
- positive effects
- perceived usefulness
- factors influencing
- technology adoption
- technology acceptance
- technology acceptance model
- negative impact
- intrinsic motivation
- computer self efficacy
- user satisfaction
- subjective norm
- information technology
- user acceptance
- information systems
- gender differences
- factors that influence