The Influence of Value and Browsing Activity on Impulse Buying Behavior Moderated by Source of Online Review Case Study: Food and Beverage Products on Instagram.
Haryo PrabowoYeshika AlversiaPublished in: ICEEG (2020)
Keyphrases
- case study
- product reviews
- online learning
- online stores
- online reviews
- literature review
- customer reviews
- multimedia
- real time
- opinion mining
- personality traits
- metadata
- business process
- viral marketing
- content analysis
- purchase intention
- communication patterns
- query formulation
- development process
- human activities
- software development
- knowledge management