What determines the differentiation in the e-commerce adoption by consumers: evidence from Russia.
Inna LolaMurat BakeevPublished in: Electron. Commer. Res. (2023)
Keyphrases
- consumer behavior
- product information
- internet usage
- small and medium sized enterprises
- electronic commerce
- empirical evidence
- innovation diffusion theory
- online consumer
- e government
- technology adoption
- online stores
- purchasing behavior
- information systems
- success factors
- perceived risk
- business models
- theoretical framework
- information technology
- electronic marketplaces
- online shopping
- website
- search engine