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A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers' Acceptance and Usage of Mobile-Commerce Application.

Ashraf SalehOdai EnaizanBilal EneizanLu'ay Al-Mu'aniAhmad Tawfig Al-RadaidehFeras Hanandeh
Published in: Int. J. Interact. Mob. Technol. (2022)
Keyphrases
  • mobile commerce
  • neural network
  • electronic commerce
  • mobile users
  • online shopping
  • computer simulation